Monday, April 29, 2013

The First Person In Gets The Best Spot

 

We’ve discussed awards here before, the recognition that comes Cobalt’s way from time to time, and we report these awards with all appropriate humility.  Whether from the marine industry for innovative design, or from J.D. Power and Associates for overall customer satisfaction, or from professional associations for the magnificent record of integrity and service compiled by our Cobalt dealers, these awards serve as a top-line reminder that we need to keep on keeping on.  Fact is, each of the plaques and statuettes in our trophy case represents Cobalt’s refusal to move away from our founding principles. Fact is, we continue to operate on a business model not much different from, no less sophisticated than the Golden Rule itself.

One of our more recent recognitions comes from The Wichita Business Journal, the weekly chronicle of all things commercial and industrial in South Central Kansas, where Cobalt Boats was chosen one of the five winners of the newspaper’s Best in Business competition, which assessed the companies’ revenue growth, community involvement, product innovation, and marketing prowess.   We quote a few statements from the article accompanying the announcement of Cobalt’s win.

“The corporate environment at Cobalt Boats in Neodesha can be felt even before you enter the building. Founder Pack St. Clair has strived to create a sense that no one job is more important than any other at the 45-year-old boat manufacturer. And it starts in the parking lot — where there is no assigned parking for any of the company’s 520 workers. ‘The first person in gets the best spot,” says CEO Paxson St. Clair. ‘That’s the attitude we have here. That culture that has been established here over the last 45 years has been the backbone of our success.’”

“Bill Wallisch, the company’s CFO, says, “If it’s not a quality product, it’s not going out.”

“I don’t think we could build Cobalt-quality products anywhere else (than Neodesha)” CEO Paxson St. Clair says. “This city has always been extremely supportive of us. It’s a great relationship.” That in turn helps Cobalt build great relationships with its customers, both existing and prospective.”

The best rules, like the best laws, are not particularly complicated.  Thomas Jefferson said so.  So do the people of Cobalt.  Treat everyone alike: with kindness, respect, and a wide, wide-open sense of possibility.

  • Look for the good in others.
  • Do your best. Day in. Day out.
  • Be true to your friends.
  • Love your family. 

All so very simple really.

And when the week’s work is done, when the last April boat has been built, the awards will take care of themselves.

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  Categories: Industry News, Lifestyle | Tags: Award Winning Boat, Boat Dealers, Boating Industry, Luxury Boat


Friday, January 11, 2013

Committed To Building Dreams

 

In the early part of this century, the already venerable J.D. Power & Associates, global market researchers, inaugurated their annual study of manufacturers in the marine industry.  The studies came largely at the behest of Cobalt Boats and other top-tier manufacturers of various sorts of boats.  We were interested in learning even more about the nuances of customer satisfaction and then responding with ever higher standards of design, craftsmanship, and service after the sale of the boat.

There was an industry wide goal to enhance the performance of an entire industry. The result was a runaway leader that produced results year after year. Cobalt Boats was ranked “highest in customer satisfaction” in every single year of the J.D. Power study, which – unfortunately for Cobalt  –  no longer exists in the stern drive industry. But it’s good to know that you still have an ideal means of comparing the features, benefits, potential for long-term enjoyment, and value unto perpetuity of boats you’re considering for purchase.

We speak, of course, of boat shows.  Whose peak season is just now underway.

At a show near you, you’ll find everywhere opportunity for first-hand contrast of  models competing for your discretionary dollars.  All of us at Cobalt welcome your most rigorous inspection of the details of Cobalt quality, under the warm and friendly guidance of some folks who know next to everything about these boats.  At a boat show you’ll meet both your local dealer and, in most cases, some members of the Cobalt factory team.

Cobalt remains a family business, and that irreplaceable kind of personal interaction with customers will soon be obvious to you after a half-hour’s conversation inside a bowrider parked on a carpeted boat show floor.  No survey, no video, no brochure could hope to duplicate the exchange of information that comes in a quiet, one-on-one discussion of your needs and wishes for the boat of your warm-weather dreams. Your personal boating consultant exists in the form of a factory trained Cobalt Expert.

Plan to attend a boat show in the next few weeks, even if you’re not planning on buying right away. Watch the Cobalt Video called Building Dreams to further your confidence that Cobalt is the right company to earn your trust.

Friendships never happen on a schedule anyway.


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  Categories: Cobalt Boats, Lifestyle, Videos | Tags: Boat Builders, Cobalt Boats, Lifestyle, Luxury Boat, Neodesha


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