Monday, April 18, 2016

New Owners of San Ramon Boat Center Take the Helm

 

San Ramon Boat Center (SRBC), a long time Cobalt dealership with stores in Rocklin, California and Lake Tahoe, recently announced the sale of the business to Scott Vanderbeek. Scott is a veteran automotive dealership owner with more than 30 years of experience in retail business.

San Ramon Boat Center has been a Cobalt dealer since 1971, when owner Frank Warn and Cobalt Founder Pack St. Clair met at the San Francisco Boat Show. Together, these two marine industry legends established Cobalt Boats as the recreational day-boat leader in Northern California and on Lake Tahoe. Throughout the long term relationship, SRBC has been the world’s largest Cobalt dealership 21 times. “Frank and the Warn family have been friends since our first meeting in 1971,” said Pack St. Clair in a statement. “It has been a successful and rewarding 45-year friendship, and we look forward to building on the rock-solid foundation for the next generation.”

Scott and his son, Jared will immediately be taking over the dealership.  Scott and Jared Vanderbeek have a great resume in the automotive industry with a focus on marketing and customer care. Scott was the President of Woodland Motors for the last 13 years. He previously owned Vanderbeek Motors for 19 years which he sold to AutoNation. The Vanderbeeks, who have been boaters on Lake Tahoe for almost 40 years, are eager to build on the successes and put their mark on the iconic dealership.  Cobalt is happy to welcome Scott and Jared to the Cobalt family. 

 

  Categories: Cobalt Boats, Customer Service, Dealer Partners, Industry News | Tags: Boat Dealers, Boating Industry, Cobalt Boats, Neodesha


Friday, September 21, 2012

Cobalt Enthusiasm

 

The rains have finally come to Neodesha, Kansas.  After fifty-plus days above a hundred degrees Fahrenheit, we’ve become a bit philosophical. About our work. About its obligations and its rewards.

We’ve been thinking about you.

We believe in thoughtful fanaticism.  We value enthusiasm in the pursuit of personal and collective standards of performance determined by the specific, identifiable needs and wishes of our customers.  We understand the particular relationship between boats and their owners, the deeply personal nature of a product whose principal function is to introduce families to boating.  The big abstractions matter: “quality,” “innovation,” “service,”.

But we understand that the such words find meaning in the ten thousand daily completions of small, carefully defined tasks.  Quality begins in the integrity of a wiring circuit.  Innovation is subsumed in the first flicker of an idea for a better brace for a windshield.  Service is a phone call.

We build boats so that your expectations are established after the first ride in your new boat.  Boating is visceral.  It’s adrenalyzed, physical, full of sensations felt, first, in the middle of one’s chest.  And so Cobalt builds boats that thump, subtly sometimes, but thumping nonetheless, full of your family’s best feelings about yourselves and your time together.

Cobalt builds boats for families and for friends. In the realization of individual dreams we find a corporate identity. Cobalt boats have become timeless in the terms that make them uniquely valuable: first the integrity and then the skills of our associates.  To the degree that the people of Cobalt anticipate your needs, your wishes, we will succeed.

 

  Categories: Customer Service, Lifestyle | Tags: Boat Dealers, Family Boating, Luxury Boat, New Boat


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