Monday, May 06, 2013
This Is The Summer Of Building Dreams
One of the revolving headlines now on the Cobalt website invites you to an in-home showing of a new video entitled “Building Dreams.” We underscore that invitation again here, asking that you gather the family for an enjoyable look at all the reasons why this coming summer will stand among your very best ever. In Building Dreams the people behind these boats emerge from the plant in Neodesha to explain the ingredients of Cobalt value, from design rationales to raw materials to manufacturing processes to quality-control methodologies. A happy blend of the technical, the historical, and the merely gorgeous, “Building Dreams” will show how fiberglass and stainless steel and leather and glass gather toward the greatness of a Cobalt, how a fundamental passion for boating can lead to more than forty years of marine imagination, to thousands upon thousands upon thousands of happy hours on the water for successive generations of Cobalt owners.
Pack St. Clair, Cobalt’s founder and guiding light, introduces the video, and you’ll find in Pack’s easy warmth and quiet confidence the basis of Cobalt’s refusal to compromise on these boats’ design or construction. Cobalt’s second generation of leaders speak to the continuation of the founding principles to every Cobalt in succeeding model years, as the design and manufacturing principles of large yachts come to the building of small runabouts.
The video offers you a personalized walk-through, bow to stern, of the best boatbuilders in the world going about their daily responsibilities. From the lamination schedule of the fiberglass to the composite miracle that is the transom to the Kevlar at critical points of boatly strength, you’ll come away with a rich understanding of why your Cobalt, with proper care and maintenance of course, will perform through a lifetime of comfort and performance. Look for fulsome discussion of Cobalt’s bill of materials, the more than 2500 individual parts which constitute a finished Cobalt. Line by line, the insistence comes on quality, quality and, later, more quality still. A number of long-time Cobalt associates -- and they are legion, generations of entire families working together here – speak to their jobs, day to day, asking always “the Pack question.” “Would Pack St. Clair approve? Would he buy off on the job I’ve just completed?’
Listen from title to credits for echoes of the Golden Rule. It’s all so simple really: friends building boats for friends to sell to friends.
Categories: Cobalt Boats, Lifestyle, Videos | Tags: Boat Builders, Cobalt Boats, Family Boating, Lifestyle, Neodesha
Friday, January 11, 2013
Committed To Building Dreams
In the early part of this century, the already venerable J.D. Power & Associates, global market researchers, inaugurated their annual study of manufacturers in the marine industry. The studies came largely at the behest of Cobalt Boats and other top-tier manufacturers of various sorts of boats. We were interested in learning even more about the nuances of customer satisfaction and then responding with ever higher standards of design, craftsmanship, and service after the sale of the boat.
There was an industry wide goal to enhance the performance of an entire industry. The result was a runaway leader that produced results year after year. Cobalt Boats was ranked “highest in customer satisfaction” in every single year of the J.D. Power study, which – unfortunately for Cobalt – no longer exists in the stern drive industry. But it’s good to know that you still have an ideal means of comparing the features, benefits, potential for long-term enjoyment, and value unto perpetuity of boats you’re considering for purchase.
We speak, of course, of boat shows. Whose peak season is just now underway.
At a show near you, you’ll find everywhere opportunity for first-hand contrast of models competing for your discretionary dollars. All of us at Cobalt welcome your most rigorous inspection of the details of Cobalt quality, under the warm and friendly guidance of some folks who know next to everything about these boats. At a boat show you’ll meet both your local dealer and, in most cases, some members of the Cobalt factory team.
Cobalt remains a family business, and that irreplaceable kind of personal interaction with customers will soon be obvious to you after a half-hour’s conversation inside a bowrider parked on a carpeted boat show floor. No survey, no video, no brochure could hope to duplicate the exchange of information that comes in a quiet, one-on-one discussion of your needs and wishes for the boat of your warm-weather dreams. Your personal boating consultant exists in the form of a factory trained Cobalt Expert.
Plan to attend a boat show in the next few weeks, even if you’re not planning on buying right away. Watch the Cobalt Video called Building Dreams to further your confidence that Cobalt is the right company to earn your trust.
Friendships never happen on a schedule anyway.
Categories: Cobalt Boats, Lifestyle, Videos | Tags: Boat Builders, Cobalt Boats, Lifestyle, Luxury Boat, Neodesha
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