Monday, April 29, 2013
The First Person In Gets The Best Spot
We’ve discussed awards here before, the recognition that comes Cobalt’s way from time to time, and we report these awards with all appropriate humility. Whether from the marine industry for innovative design, or from J.D. Power and Associates for overall customer satisfaction, or from professional associations for the magnificent record of integrity and service compiled by our Cobalt dealers, these awards serve as a top-line reminder that we need to keep on keeping on. Fact is, each of the plaques and statuettes in our trophy case represents Cobalt’s refusal to move away from our founding principles. Fact is, we continue to operate on a business model not much different from, no less sophisticated than the Golden Rule itself.
One of our more recent recognitions comes from The Wichita Business Journal, the weekly chronicle of all things commercial and industrial in South Central Kansas, where Cobalt Boats was chosen one of the five winners of the newspaper’s Best in Business competition, which assessed the companies’ revenue growth, community involvement, product innovation, and marketing prowess. We quote a few statements from the article accompanying the announcement of Cobalt’s win.
“The corporate environment at Cobalt Boats in Neodesha can be felt even before you enter the building. Founder Pack St. Clair has strived to create a sense that no one job is more important than any other at the 45-year-old boat manufacturer. And it starts in the parking lot — where there is no assigned parking for any of the company’s 520 workers. ‘The first person in gets the best spot,” says CEO Paxson St. Clair. ‘That’s the attitude we have here. That culture that has been established here over the last 45 years has been the backbone of our success.’”
“Bill Wallisch, the company’s CFO, says, “If it’s not a quality product, it’s not going out.”
“I don’t think we could build Cobalt-quality products anywhere else (than Neodesha)” CEO Paxson St. Clair says. “This city has always been extremely supportive of us. It’s a great relationship.” That in turn helps Cobalt build great relationships with its customers, both existing and prospective.”
The best rules, like the best laws, are not particularly complicated. Thomas Jefferson said so. So do the people of Cobalt. Treat everyone alike: with kindness, respect, and a wide, wide-open sense of possibility.
All so very simple really.
And when the week’s work is done, when the last April boat has been built, the awards will take care of themselves.
Categories: Industry News, Lifestyle | Tags: Award Winning Boat, Boat Dealers, Boating Industry, Luxury Boat