Monday, June 10, 2013

Build on, Neodesha.

 

In the little Kansas town of Neodesha a huge sign hangs over the entrance to the Cobalt plant: “Through these doors walk the best boatbuilders in the world.” Simple statement of a complex fact.

For owners of Cobalt boats the word “best” passes without contradiction.  Those proud owners’ confident assurance of Cobalt quality begins in the handiwork of their boats’ builders.  Key word: “builders”.  Not producers. Not assembly-line workers.  But builders – hands-on, personally engaged, personally responsible builders.  Craftspeople with demonstrated skills, an uncompromising ethic of work, and self-imposed standards of individual accountability.

Cobalt is approaching fifty years of building boats in the classic tradition.  We’re a throwback of sorts, a company of the insistent belief that the very best work is done by hand.  Of course, we understand the role that the tools of a digital age can play in the production of boats of immediate service and enduring value.  Machines can produce. They can produce just fine.  And we take rich advantage of the accuracies, the exact replications, the measurements of performance that emerging technologies make possible.

But only a knowledgeable, caring human being can build.

So we persist in the daily pursuit of the unreachable -- the design, manufacture, and ongoing support of the perfect runabout, the ideal performance cruiser. With our dealers worldwide, we give our minds and hearts to the winning of the hearts and minds of our customers.

And the results are these, tangible and unforgettable in a summer that lasts like laughter: the escaping ooohs and inescapable wows of sudden movement, a welcome if unasked amnesia, the cares of a workaday world whisked away in a nanosecond of spray, land-locked worries gone in the laughing thump to the chest that defines a good, good day.

Build on, Neodesha.

 

  Categories: Cobalt Boats, Innovative Features | Tags: Boat Builders, Boating Industry, Cobalt Boats, Luxury Boat, Neodesha


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