Cobalt recently completed a very successful worldwide dealer meeting at the Coeur
d’Alene Resort in Idaho. Over 400 Cobalt dealer participants from across the US, Canada, and other International
locations traveled to Coeur d’Alene. “We are fortunate to have almost 100% attendance from our
dealerpartners who take a few days out of their schedules to attend our meeting” says Paxson St. Clair, CEO of Cobalt
Boats. “Our host, the Hagadone Corporation, is not only a Cobalt dealer, but they own the resort at
Couerd’Alene, which provided a world class customer experience for all of our guests. This year we welcomed not
only a huge percentage of our domestic dealers but were pleased to have nine dealers from Europe, South Africa, Australia
and Latin America. The meeting was the world premiere of four new models. Our dealer partners are enthusiastic about the
prospects of the upcoming selling season.”
In addition to the business at hand, the top dealers were also commended for their
year’s accomplishments.Cobalt Boats is proud to announce the recipients of the 2012 model year dealer awards. This
prestigious recognition of the outstanding service and total dedication to customer satisfaction by the Cobalt dealers
remains a key highlight to the company’s annual dealer event. This year’s awards for excellent Customer
Satisfaction Index ratings, Top Ten Dealers, Rookie of the Year and World’s Largest Cobalt Dealer were presented
during the meeting.
Cobalt’s customer survey program, implemented in 1975, has proven to be a great tool in
tracking product as well as dealer performance. In 1995, further developing the use of customer survey information, Cobalt
initiated a Customer Satisfaction Index (CSI) for every Cobalt model as well as every Cobalt dealership.
The Top Ten awards are based on a combination of the CSI score and hard-fought sales volume. The
World’s Largest Cobalt Dealer and the number one spot in the Top Ten Dealer awards went toSingleton Marine Group,
Buford, Georgia. Singleton Marine Group is a family owned business and has been a Cobalt dealer since the 1996
model year. Philip, Linda, Austin and Michelle Singleton and their entire sales and customer care team have taken the
Cobaltbrand and the Singleton customer experience to a very impressive level.
The remaining Top Ten Dealer awards, presented
- Arrowhead Yacht Club &
- Walker’s Point
- Parks Marina
- Slalom Shop
- Premier Marine LLC
- Seattle Boat Company
- Gordy’s Lakefront
- Strong’s Marine LLC
- Boat Town, Inc.
Also honored were the Customer Satisfaction Award recipients. Independent of sales volume and based
solely on CSI scores, dealers must achieve 97 or above, out of a possible 100, in the last quarter of the model year. Cobalt
recognized more than 50% of the dealer organiza-tion in the 2012 model year for their excellent CSI scores, their utilization
of the information gleaned from the survey process and striving for continuous improvement in the services they offer.
Every year a single dealership receives an award which represents a
special effort to ensure customer satisfaction and as a result increases their CSI score. The 2012 Most Improved CSI
Award was presented to Nautiser-Centro Nautico, Palmela, Portugal.
The top CSI honors for the Central sales region was also the
Worldwide CSI Award winner. This award was presented to Marine Sales of Pickwick, Counce, TN.
TheWestern Region CSI honors went to Legendary Marine, Destin, FL.
The Eastern Region CSI Award was presented to
Rambo Marine, Hazel Green, AL.
The Regional CSI Award for International went to
Brunnert Grimm, Gottlieben, Switzerland.
Rookie of the Year Award is given to the first year
dealer with top ranking sales. The 2012 awardwas awarded to Boat Sul, Itajai, Brazil.
Cobalt Boats, LLC is a privately owned, world leading manufacturer of luxury family day
boats, and is headquartered in Neodesha, KS. Thanks to our World Class Dealer Network, Cobalt has received the JD Power
Award for Large Runabout CSI every year since 2001.