Cobalt Dealers raise $15,000 for Cancer Society during Dealer Conference
The Cobalt 5 K Fun Run is an annual Cobalt dealer meeting function started in 2006 by Cobalt associate George Muffick, the North Eastern Regional Sales Manager at Cobalt Boats. Since it’s inception, George has been the leader of the event helping it grow from 6 participants in 2006 to the 78 that participated this year (either Running, Walking, or Biking). You see, George is a cancer survivor, and this year he made a focused effort to involve the worldwide Cobalt dealers in a fund raiser. Cobalt dealers were tested by a rejuvenating 5 K Fun Run in the Vinoy Park in St. Petersburg, FL running along the shores of Tampa Bay in the wee hours of the morning before the days agenda kicked off. The Fun Run, which benefited the American Cancer Society, has been a dealer meeting event since 2006, but this was the first year to deem it a charitable cause, and the dealers responded to the fundraiser with very generous donations. Cobalt dealers accumulated over $15,000. 00 in a Calcutta auction which offered the sale of 17 - 4 person teams. The teams walked or ran the course for time, and the lowest cumulative time of the four man teams won the event. Dealers were allowed to purchase teams the night before the run at an exciting Calcutta, with an agreement to split 50%/50% the winnings with the cancer society. After the event was over, and with an even more generous gesture, the winners donated their proceeds 100% to the Cancer Society. “The generosity of the Cobalt dealer group is simply amazing, and the fun run was absolutely a blast for all participants” says George Muffick. “The Fun Run has grown to become a fun and a competitive event with the lowest time being at the 20 minute mark for a 5K course, but even the walkers and bikers have fun because there are others at the same pace. It’s exciting to see our dealers continue to grow their emphasis on fitness throughout our dealer network, and each year at the fun run we get to see how they’ve improved. Our dealers feel great physically because they challenge themselves to participate each year, and now they are benefitting others through their generosity towards the cancer society”. “It’s a winning combination!”
In conjunction with the event, Cobalt held its annual dealer meeting conference at the Vinoy Resort and Golf Club in St. Petersburg, Florida. The conference brought together dealers from across the globe to experience what’s in store for the upcoming 2014 model year. The packed agenda featured a spectacular introduction of the new 2014 models aboard “Yacht Starship”, Florida’s largest dining yacht. Discussion centered on the new R Series introductions which included the R3, R5 and R7. In addition, the 2014 model year will showcase the new 220S, featuring innovative seating design. Dealers were also enlightened by the dynamic keynote speech from Sam Dantzler, who shared key insights on sales strategies and critical issues facing today’s recreational retailers.